Agreed with everything written in here. 15% of my plus clients are downgrading and 20% of essentials are as well. The only reason the plus downgrading isn't higher is because a majority of them were added on back in the good old days of deep wholesale discounts so we don't want to rock their boats. But in reality they don't any of the plus features. I also want to echo the feedback about AI reconciliations - they offer NO benefit at all. Much too slow.

I am amazed that with so many comments with the same issue that nothing as been done regarding the pricing of QBO. Once upon a time, everything was included for one price. Everyone was happy. Now with the push for Enterprise, small businesses are being pushed out. I have been a Quickbooks user since 1995 and a beta tester for QBO along with being a ProAdvisor since 2007. My small clients, who need classes don't need to be paying $80 - $127/mo for QBO. I am losing clients because of it. Clients that really need someone like me who can help them run their business. If a business could afford over $100/mo on software, they can afford a full-time accountant in their office. The whole idea of what we do is to get good accounting to those small businesses that really need it.

My feedback is simple, stop pushing Enterprise, stop the continual price increases and start listening to those small businesses that made QBO what it is. Honor them for making Intuit grow and become successful company.

I just received the new pricing for Desktop beginning October 2027. Intuit is raising the price 25% for the exact same QB2024 product. Has anyone used Xero?

Agree 100% It will be cheaper to use Excel - my clients cannot pay these high fees!

100% agree. Intuit is opting for bells and whistles in lieu of nuts and bolts. I already have a few clients who are moving to Zoho and other programs, and we're actively researching other alternatives.

I have been an active QBO adviser for over 10 years. QBO is a mature software at this point. Many of my original clients are established mature businesses that do not need the enhancements Intuit recently introduced. They resent the changes that slow them down and the increase costs while providing no benefits.

Instead of changing what works and adding unused features, please consider offering add-ons for a small fee that clients can opt in and implement as needed. This would be similar to the way Intuit currently charges an add-on fee for invoice processing, bill payments and payroll. QB checking, loans, etc.

USEFUL CHANGES TO QBO:

Most of my clients were affected by changes to the Navigation Bar and the Bank Transactions. I successfully took them off the respective 'ledges they were about to jump off' by sending an early blast email about the upcoming changes and arranging training and setting up short cuts (eg the Bookmark tool) for them. The Bank Feeds and the Bookmark tool are very easy-to-use and valuable improvements that help my clients and me. Thank you Intuit, but not a reason to dramatically raise the subscription fees.

BAD CHANGES TO QBO:

Most of my clients are not affected by the changes to the Reconciliation function and the new AI tools (analysis); they rely on me to provide this function.

1) The new Reconciliation feature is not useful to me; much slower than I am, cannot handle all statements, is cluttered and less easy to use. Not an improvement that should be continued or charged for.

2) The AI tools are not being used by clients or by me for the reasons listed by Jill Ulett. None of my clients have found the invoice or bill import AI tool to be useful. The AI Business Feed on the Navigation Bar is sometimes used, but the Intuit Intelligence falls short. Clients prefer my explanations as I know their businesses better.

MODERN REPORTS:

The new reports are easier to use now with the recent improvements. I have been successful teaching clients how to get some real use, particular the clients who use QBO ADV. Again, not justification to price QBO out of reach for most small businesses.

As stated by others, Intuit may be disgarding intentionally or unintentionally the small business market. Just as Intuit phased out QBDT Pro/Premier, smaller businesses may think you will be pushing them out soon and they will go looking elsewhere. So far, I have been successful in helping my clients navigate the changes, but for how long?

I already have clients who are downgrading to Simple Start. They have found ways to work around the few added benefits of being in Plus or Essentials. The pricing for Patriot Accounting and Wave Accounting is starting to look pretty good.

I agree with the other commenters here on substance. Strategically, the moment a viable option is available, the exodus will be swift and dramatic. With increased pricing and new "features" that don't practically increase the value of your tool, your making every other option more viable by the day.

Jill Ulett said it very well. Also agree with Pamela. I don't believe any of my clients will stick with a Plus subscription, and many have been regularly asking me about alternative software. Intuit has forgotten the small businesses that built their company.

I'm sure some of the newer features and AI-driven tools are valuable for certain users and industries, but they have not added meaningful value to our firm. Instead, we've experienced a steady increase in glitches, broken functionality, interface changes that slow down workflows, and information that is often inaccurate or incomplete.

In particular, Intuit Intelligence has consistently fallen short of expectations. In our experience, the information provided is frequently incorrect, and the insights offered rarely go beyond what can already be determined by reviewing the financial statements directly. Rather than saving time, we often spend additional time verifying its output and correcting inaccuracies.

What has been most frustrating is the cumulative impact these changes have had on efficiency. Features that previously worked reliably have become more cumbersome, requiring workarounds, additional training, and lost productivity across our team. The constant adjustments to workflows make it difficult to see the "improvements" as improvements at all.

Many accounting professionals I speak with would gladly trade the current version of QuickBooks Online for the version from a few years ago. While innovation is important, stability, accuracy, and usability are far more valuable in an accounting platform. Unfortunately, those areas seem to have received less attention in recent years.

Given the amount of time we've lost troubleshooting issues, adapting to unnecessary changes, and working around broken functionality, it is difficult to justify either the current subscription pricing or the upcoming price increases. Intuit should recognize that many long-time users are actively evaluating alternatives—not because they want to leave, but because the product is increasingly making that decision for them.